About
The Flower Warehouse is quite simply the freshest florist in town. They have a deep love of flowers and what they do is a clear expression of that love. They pride themselves on offering exceptional client service, professional advice, and an abundance of creativity applied to every event, party, or wedding that they create floral displays for.
The Challenge
With so many people searching for things online with their phones, our challenge was to make the website more mobile responsive. In doing so we would increase conversions. Added to this was the intention of conveying their passion for flowers, and to bring the brand’s personality across more.
Brief Execution
By carefully curating a brand colour palette using their gerbera daisy logo as a starting point of reference, we quickly brought the Flower Warehouse brand to life. We then made it easy for clients to enquire about a service by adding a contact form to each service page.
By adding a gallery to each service page, clients were able to get a feel for the Flower Warehouse work. With service galleries easily on hand, Sue (the owner) was able to refer clients to her website, reducing the number of emails sent trying to establish a look-and-feel for orders and events.
By adding a gallery to each service page, clients were able to get a feel for the Flower Warehouse work. With service galleries easily on hand, Sue (the owner) was able to refer clients to her website, reducing the number of emails sent trying to establish a look-and-feel for orders and events.
Result
By using the same brand colours for the Flower Warehouse website as were in their logo, we were able to strengthen their brand awareness and association with all things beautiful.
The easy contact forms meant there were fewer steps needed to convert a curious browser into a new customer. The company inbox filled up quickly and there was a reported 21.6% increase in organic traffic to their site following the redesign.
The easy contact forms meant there were fewer steps needed to convert a curious browser into a new customer. The company inbox filled up quickly and there was a reported 21.6% increase in organic traffic to their site following the redesign.
