Promising Young Woman
The Estée Lauder Companies Inc. has a large brand stable with many popular brands, including Bobbi Brown, Estée Lauder, M•A•C, Clinique, Smashbox, Jo Malone, and La Mer.
Based on their global footprint and marketing strategy, the challenge was to adapt email campaign designs and/or alter provided designs that had been provided by branches in other countries to suit a local market. The demands of the diverse brand portfolio and various departments were matched by the challenge to create high-converting HTML based email campaigns.
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Cape Town, South Africa