Selfie Like A Boss

During the height of South Africa’s education crisis, Feenix wanted to share a message that would connect the inspired and address the overwhelming need for accessible tertiary education. With nearly no budget but the enthusiasm of ambitious students and philanthropic influencers, we created the #SelfieLikeABoss campaign, challenging online users to take a shameless promotional selfie that would help raise funds for South African university students.
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Cape Town, South Africa